Isetan Shinjuku will hold the "JAPAN SENSES" campaign from February 19 to 25, 2025, showcasing the charm of traditional and contemporary culture. Through a diverse range of products, you can enjoy a special experience that spreads Japanese culture to the world.

Courtesy of Isetan Shinjuku
Through works that embody the unique sensibility of Japan, they will convey the charm of traditional and contemporary culture.Founded in 1886, Isetan offers special experiences to visitors through a diverse product lineup including fashion, food, and art. Isetan Shinjuku, known for a wide range of products from traditional brands to up-and-coming brands, will host the "JAPAN SENSES" campaign from Wednesday, February 19 to Tuesday, February 25, 2025.
The "JAPAN SENSES" campaign promotes Japanese culture to the world while cherishing Japanese sensibility, providing an opportunity to experience traditional techniques and contemporary pop culture.
Main Events/Exhibitions
■KEITA MARUYAMA 30th Anniversary SPECIAL POP UP FINALLY in Isetan Shinjuku
The Isetan Shinjuku store will host the finale of KEITA MARUYAMA’s 30th-anniversary pop-up, celebrating one of Japan’s leading fashion designers. The pop-up will showcase a variety of exclusive items, including collaboration sneakers with “Maison Mihara Yasuhiro”, eco-bags by Ball & Chain, and unique interior goods.
*<Maison MIHARA YASUHIRO> sneakers will be available for pre-order and will be delivered in May.

Courtesy of Isetan Shinjuku
[Main Bldg. 1F Promotion]
■Ukiyoe and Contemporary Culture Fusion, Taichi Solo Exhibition “Boku no Kotoba” (My Words)